By Ashutosh Mishra
Search Engine Optimization, is sorely misunderstood for the most part by Internet Marketers.
They think this is stuff for 'geeks only', but in reality, you should really LOVE these 3 words.
You see, a properly optimized website, is like a magnet to search engines and attracts Website visitors the same way moths are attracted to a light bulb on a dark night, and this sort of traffic that you get from the Search Engines is called "Organic Search Engine Traffic".
Organic Search Engine Traffic is simply put, "Type-In Traffic". People arrive at your website because they typed in a keyword or a phrase that is relevant to your website, and because your site was properly optimized, your site shows up in the first few positions of the search results and gets the click-thru from the searcher.
Your Basic SEO(Search Engine Optimization) works on these parameters. If you get just some of them right, You'll be able to rank far better than Sites which are not using these parameters.
Keyword Density (How many times you should repeat your keywords on your pages)
Keyword Prominence (Where you should place your keywords on your pages)
Link Density
Link Prominence
Using h1 and h2 tags AND what they are
Using meta keywords AND what they are
The number of internal links on web page
The number of external links on web page
The age of website
Now You can use Free Tool like http://www.goodkeywords.com to analyze all of these parameters.
The main question is how to analyze. You know, In personal Development There is something Called Modeling. In which You model yourself from the Successful Man/Woman.
This is exactly what you need to do with Good Keywords. Use it to Analyzer your competition.
~ Check out the top 5 sites in Google for your keyword.
~ Open Good Keywords WebPage Explorer.
~ Input the URL for your competition
~ Here you'll be able to see Different Views on that Webpage i.e. Text, HTML code, Keywords used etc.
Well this is exactly what you need. Now With other tools in Good Keywords you can check the site's Link popularity. Try it, it's one of the best tools around. Or what you can do is get this SEO tool.
Anyways lets start the process of SEO-ing Your Webpage
1. Put your main keyword, and secondary keywords in your Keywords Meta tag. No more than 7-8 keywords should be placed.
2. Put your Description loaded with secondary keyword and Main keywords in Description Meta Tag.
3. Put a Good descriptive Benefit with Keywords in your Title Tag.4. You can use any Keyword density your article/text allows you to.
5. Link to one of the good Site related to that article with your keywords in it.
6. Search for Link partners. Use your Main and Secondary keywords in Incoming Links.
7. Link back to your home page(if it's not your Home page) with main keyword.
